janneke storm photography
The strategy for Janneke Storm Photography focuses on elevating brand presence through targeted digital marketing, SEO optimisation, and engaging Meta-sponsored ads. With a strong emphasis on graphic design, the campaign aims to create visually impactful content that resonates with the target audience, driving traffic and increasing bookings. The goal is to enhance online visibility, attract more clients, and establish Janneke Storm Photography as a standout brand in the photography industry.
Stay Elite Recovery + Wellness
The Stay Elite Wellness and Recovery campaign enhanced brand visibility through a social media overhaul, targeted Meta ads, Reels, and custom branding materials. It included a website redesign with UX optimisation, a booking system, SEO strategies, and Google Ads to drive conversions. The goal was to boost Stay Elite’s digital presence, raise brand awareness, and engage customers across multiple channels.
CASE STUDY
Athlete Recovery + Wellness Centre
EXECUTIVE SUMMARY
The Stay Elite Wellness and Recovery campaign was a comprehensive marketing strategy that included a full social media overhaul with targeted Meta ads and engaging Reels, custom branding materials like pull-up banners and A-frames, and tailored group packages for corporate clients and sports teams.
It also included a complete website redesign with UX optimisation to promote the booking system and increase conversions, along with SEO strategies, Google Ads, and ongoing content creation.
The goal primarily was to enhance Stay Elite’s digital presence, build brand awareness, and engage potential customers across multiple channels, both online and offline.
STRATEGY OVERVIEW
Stay Elite’s comprehensive campaign included a complete overhaul of social media presence with a strategic focus on sponsored Meta (Facebook & Instagram) ads, engaging content creation, and branded reels. The campaign also featured eye-catching pull-up banners, A-frame signs, and customised brand collateral to amplify visibility. Tailored group packages were offered to corporate clients and sports teams, enhancing their brand reach.
We revamped Stay Elite’s digital presence with full website design and UX optimisation, incorporating a seamless booking system, a dynamic blog, and professional content writing. SEO strategies and Google Ads maximised online exposure, resulting in a 25% increase in digital leads and a 6.5% click-through rate (CTR) with improved conversion rates. The cost-per-click (CPC) decreased from $20 to $1.20. A refreshed brand identity and voice unified all touch points, driving increased memberships, float bookings, and overall brand presence.
This all-encompassing approach elevated Stay Elite’s brand and digital presence, positioning it for greater success across multiple channels, with measurable improvements in lead generation, engagement, and conversions.
WHAT WAS INCLUDED?
1. Social Media Overhaul
Sponsored Meta Ads: Focused campaigns on Facebook & Instagram to target specific audiences, driving engagement and increasing brand reach.
Content Creation & Branded Reels: Produced engaging, branded content and Reels that resonate with the target audience to increase visibility and interaction.
Profile Optimisation: Optimised social media profiles to align with Stay Elite’s refreshed brand identity.
2. Branding & Collateral
Pull-Up Banners & A-Frames: Designed and produced physical promotional materials for events and locations to increase brand presence in the local community.
Custom Brand Collateral: Created business cards, flyers, and other materials to ensure consistent messaging and visuals across all channels.
3. Corporate & Sports Team Packages
Tailored Group Packages: Designed special offers for corporate clients and athletic teams, improving customer acquisition and brand recognition within these target markets.
Group Promotions: Special pricing and promotional packages tailored to the needs of organisations and teams, encouraging bulk bookings and memberships.
4. Signage & Promotional Materials
- Strategic Signage Placement: Created and placed branded signage in high-traffic locations to increase awareness and direct potential clients to Stay Elite’s services.
5. Google Ads & SEO Optimisation
Google Ads Strategy: Implemented targeted Google Ads campaigns that resulted in a 6.5% CTR and improved conversion rates.
SEO Strategy: Focused on on-page and off-page SEO to increase organic search rankings, driving consistent traffic to Stay Elite’s website.
Cost Efficiency: Optimised the cost-per-click (CPC) from $20 to $1.20, improving cost efficiency and return on investment.
6. Full Website Design & UX Optimistion
Complete Website Overhaul: Revamped Stay Elite’s website with a user-centric design that improved navigation and the overall user experience (UX).
Seamless Booking System: Integrated an easy-to-use booking system to facilitate online appointments and bookings for float services and memberships.
Dynamic Blog & Content Writing: Launched a blog that regularly publishes industry-related content, enhancing SEO and providing valuable information to customers.
7. Brand Identity & Voice
New Brand Identity: Developed a cohesive and modern brand identity, including logo design, typography, and colour schemes, to better reflect Stay Elite’s values.
Brand Voice: Established a consistent and engaging brand voice for all messaging and content, ensuring a unified tone across digital and physical channels.
8. Digital Strategy & Reels
Strategic Digital Plan: Crafted a comprehensive digital strategy that combines social media, paid ads, SEO, and web design to increase visibility.
Branded Reels: Created and posted engaging, brand-focused Reels that resonated with the target audience and boosted social media engagement.
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